|
Coupures de Presse [ le 17 octobre, 2002 ]
|
 |
 |
Articles à la "Une" : www.netsurf.ch
| Press clippings [ October 17 2002 ] |
 |
 |
Featured Articles : www.netsurf.ch
Advertising
MSN Sets Big Web Campaign, Without AOL, Yahoo on Board
Web users will be inundated with ads from Microsoft Corp.'s MSN next week -- unless they stay on the sites of its two main rivals.
On Oct. 24, Microsoft is launching an online advertising push for the newest version of the MSN Internet service. The ad campaign is one of the biggest in the short history of the medium, and Microsoft claims it will reach 90% of Web users. In addition to the online component, the $300 million campaign includes print ads, television commercials, and a launch event in New York's Central Park next week. (WSJ) Paid subscription required.
CNN.com slips ads into news slots
The online news site begins running paid links next to headlines, leading some media watchdogs to warn that readers could be fooled into mistaking ads for news stories. (News.com)
|
WiFi
'Open spectrum' called key to Web access
The challenge of providing Americans with high-speed connections to the Internet could be solved more easily if the Federal Communications Commission and Congress realize the airwaves' current licensing scheme is obsolete, according to comments at a policy forum Wednesday.
[...] The wireless computer data protocol 802.11, also called WiFi, is an example of how multiple devices in a home or business can send and receive data on the same frequencies by cooperating, he said. WiFi is growing rapidly, even though it occupies a very cluttered frequency band. If the government frees up more spectrum for open uses, the resulting innovations and competition in follow-on wireless broadband services could lead to multiple additional "pipes" for high-speed Internet content to reach Americans, according to Kevin Werbach, a technology consultant and former FCC technology policy counsel. (United Press International) |
|
|
|
|