Emily Turrettini pour Les Quotidiennes

The language of House Bill 1108 has been introduced three previous times in Missouri, and has been passed out of the House but never out of the Senate. It would require companies to locate, or “ping” a cell phone, when law enforcement requests that information in emergencies in which a missing person is in danger of serious physical injury or death. It also protects cell phone companies from being sued for providing that information under the guidelines of the bill.

Missey and her husband, Greg Smith, are proponents of the bill commonly named for their daughter Kelsey, who was kidnapped from Overland Park, Kansas and found murdered in southern Jackson County in 2007.

Greg, now a legislator in Kansas, says if such language had been law then Kelsey might have been saved. “June 2, 2007 was the night she went missing and she was found four days later … Once that information was released by the cell phone company it only took forty-five minutes to recover her body.” A former police officer, he adds, “If you can get that kind of response in a missing person case, that’s just absolutely light years ahead of what we’re doing right now.”

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"What your ringtone says about you" is always a huge favorite of mine. I would say Newt Gingrich chose Abba, because he probably likes the group (who doesn't). It's age appropriate for him (they were hot in the 70s) but still immensely popular today because of the Broadway revival Mama Mia followed by the hit movie. The music is upbeat and appeals to all ages and all demographics. Safe choice.

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Roughly 60% of Super Bowl viewers will use their phones during the game, says a survey by Velti, a mobile marketing firm. An E-Trade survey says 31% of viewers expect to use Facebook and 6% will be on Twitter. "This is the first year where you'll see fans using the cellphone more often than the remote," says Krishna Subramanian of Velti. "Advertisers are trying to figure out how to leverage the second or third screen."

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Super Bowl ad campaigns are going beyond the field- tapping into social media to leverage the millions of dollars spent on the 30-second or 60-second ads aired during the big game. Bobbi Rebell reports for Reuters video (2:17).